It’s ‘Chime for Change’: Gucci restarting empowerment campaign

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Parker Shabala

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It’s ‘Chime for Change’: Gucci restarting empowerment campaign

Gucci has recently restarted their campaign, Chime for Change.  The campaigns goal is to make every voice heard, through reaching out into communities.

Gucci has recently restarted their campaign, Chime for Change. The campaigns goal is to make every voice heard, through reaching out into communities.

gucci.com

Gucci has recently restarted their campaign, Chime for Change. The campaigns goal is to make every voice heard, through reaching out into communities.

gucci.com

gucci.com

Gucci has recently restarted their campaign, Chime for Change. The campaigns goal is to make every voice heard, through reaching out into communities.

Gucci’s empowerment campaign Chime for Change covers it all, from supporting the right of women and girls’ education to bringing clean water to children in Burundi. 

Founded in 2013, Chime for Change advocates for women and girls to speak up for themselves and their rights and has since expanded to much more.  

On their website, it states, “We believe that connection empowers us. That every voice matters. That each one of us is needed to achieve change. We believe we can do extraordinary things when we gather together.”

They often emphasize the idea that, for this change to happen, everyone needs to gather together.

To raise awareness and funds for health and justice projects in third world countries, Chime for Change has also partnered with stars such as Beyoncé and Salma Hayek.  

We believe that connection empowers us. That every voice matters.”

— Official Chime for Change Website

Chime for Change recently debuted a short film called, “The Future is Fluid” at the Sundance Film Festival.  This kicked off a new addition to their campaign that focuses on gender acceptance.

“With this next chapter of Chime for Change, Gucci is proud to reaffirm our commitment to a more just and equitable world,” said Gucci president and chief executive officer Marco Bizzarri.   

With this added campaign came a clothing brand that donates a large sum of its profit to the Trans Youth Equality Foundation’s camp and The Fluid Fund.  

Chime for Change is all about acceptance in both individuals, communities and the world. Some of their recent endeavors include a partnership with UNICEF (The United Nations International Children’s Emergency Fund) to create a girls’ empowerment initiative in Sub-Saharan Africa and China.  

They have also been highlighting stories on their website, about women leaders that are inspirations to young girls.  

An article posted on the official website for the campaign last month discussed how, in Brazil, women are greatly unrepresented in the government.  However, Chime for Change is looking to change this pressing issue.

“Chime for Change and UN Women are partnering to address the legal framework and policies that can help increase women’s participation in Brazil’s 2020 elections,” the article stated.

The article really hits on the idea of giving a voice to the younger and upcoming generation, which is something Chime for Change strongly believes in.

Gucci is using its platform to better the world and give more opportunities to girls and women.  Their influence has reached many and continues to do so by reestablishing Chime for Change with their new motto, “The Future is Fluid.”

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