March 12, 2019
In 2016, India’s population was reported as over 1.32 billion. When JIO, an Indian telecom company released a deal for free unlimited 4G internet, millions switched, and even more got access to the internet for the first time. Although JIO internet is no longer free, its rates are the best in the world, practically free.
Combined with an already flourishing media and arts industry (in the form of Bollywood), applications like YouTube have easily risen to India’s most popular. The massive presence of music in Bollywood films are a large part of why Bollywood music is India’s most popular genre.
T-series is a Bollywood music label and film production company. Their influence on the industry is colossal. In America, they are most known for their YouTube channel, where they upload music videos from popular artists. At the time of writing this, T-Series’ subscriber count is almost 89.5 million.
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